I believe that the internet is currently undergoing an interesting shift of focus. There are so many web sites and services, that people are losing their patience. Establishing your web site as a site that people will visit frequently is getting harder every day. Many web publishers tend to rely on Google Search for traffic…

But today there are platforms available that allow you to distribute your content or application outside of your own site. Those platforms include Widgets (of many kinds), social applications (such as the Facebook platform), toolbars, open APIs, and more.

Recently we have done quite a bit of work on those platforms -

• A few weeks ago we released the Tao Te Ching widget - you can easily add this fun and free widget to your blog or site and personalized page (iGoogle/Netvibes), and get daily quotes of Chinese wisdom.
• We are working towards an AdSense API, currently in first beta testing.
• We have several toolbars available, including the AdSense toolbar. This toolbar includes a small web application - your AdSense stats built right into the toolbar, and it’s getting quite popular.
• We have written the TripTouch travel widget - get local events, restaurants, travel information, travelers, attractions, and more. This widget is available for Netvibes (native UWA code) and iGoogle (native iGoogle code).
• Also for TripTouch, we released the Facebook TripRecord application - which lets you state the countries you have visited, and check out where your friends have been.

We are  happy to offer our development services for web publishers who want to distribute their content or services - If you need a widget or toolbar application, please keep Metalgrass software in mind - I’m sure we can do a great job for you.

We have just released a new version of the AdSense Toolbar.

We have added support for Feed ads, a new AdSense feature. The toolbar will auto-update for all users that already installed.