Archive for the ‘AdSense’ Category

AdSenseLog 5.3.0 released

Tuesday, November 25th, 2008

We’ve just released a new AdSenseLog version. This new version includes a feature that was requested by several users - the ability to ‘expand’ the Channel selector. In case you have many channels, it was difficult to use the small selector (in table and graph reports). Now it’s much easier and quicker.

Download the new version

New AdSenseLog build released

Monday, November 3rd, 2008

We just released a quick build (5.2.0 B5) - this fixes some new issues with Google reporting of placement ads - if you experienced problems with your URL channel reporting, this should fix the issue.

Here’s the link to download:

http://www.metalgrass.com/downloads/bin/adsnslog.exe

AdSense into Analytics

Thursday, October 23rd, 2008

It’s now offical - Google has integrated Adsense into Analytics. They are rolling this out to publishers now.

And now, we wait…

AdSenseLog 5.2.0 released

Sunday, October 19th, 2008

The new version (5.2.0) adds a new type of emails - HTML mails that include more statistics and even some trend graphs - better than the simple text ones we had so far (don’t worry - you can still get the old mails, or even both).

We have also added small banner ads to the ‘free’ and unregistered version…

Get the new version here

Delayed data and G.A.S.S

Friday, October 17th, 2008

Google’s official AdSense blog (Inside AdSense) posted about the delays in AdSense stats, and GASS.

GASS stands for “Google AdSense Stats Syndrome” - which means that you just have to check your AdSense stats, all the time… Refreshing again and again to see if you earned some more money since the last check.

The first reason to make AdSenseLog was to make these checks easier, and have some software to do it automatically. Since then we added many more tracking and analyzing tools - although one of the major reasons to use the software is to easily stay updated and monitor your account all the time.

AdSenseLog 5.1.0 released

Monday, September 29th, 2008

AdSenseLog 5.1.0 was just released. This new version includes new ‘total’ reports. These reports combine all of the three AdSense products - Content, Search and Feeds. This means you can now view reports with your total eranings - whether in graphs or tables. We also added the reports split by product. So you can see how your earnings on feeds compare to your earnings on seach, etc.

The new version can be downloaded here.

AdSense split-testing (a/b testing)

Tuesday, September 23rd, 2008

One of the easiest ways to increase your AdSense earnings is to optimize your page ads.

Basically you can try different ad sizes, colors, types, and location. Obviously you can also try different ad providers, not just AdSense.

The best way to see which is the best combination is to do split-testing (sometimes called a/b testing). Split testing means that you keep changing between combinations - usually with a simple ‘random’ way (or a round-robin). This means that the next visitor will get ad type 1, and the one after that will get ad type 2, and so on. This is better than changing the ads once per day, or a week, because it will be very difficult to find out if the performance is indeed better in one combination over the other - maybe the traffic profile changed over the days/weeks? (for example, the day of the week makes a lot of impact, and the traffic source is also important).

So making the combinations change ALL the time makes the test more reliable.

Following the results in AdSenseLog is easy - you can simply add a custom table report with all the combination channels, and see the difference. Obviously you should wait a little bit till you have enough traffic… otherwise the stats might not be relevant.

If you want to read some more about split-testing, see this post in ProBlogger.

Distributing your content or services

Thursday, September 11th, 2008

I believe that the internet is currently undergoing an interesting shift of focus. There are so many web sites and services, that people are losing their patience. Establishing your web site as a site that people will visit frequently is getting harder every day. Many web publishers tend to rely on Google Search for traffic…

But today there are platforms available that allow you to distribute your content or application outside of your own site. Those platforms include Widgets (of many kinds), social applications (such as the Facebook platform), toolbars, open APIs, and more.

Recently we have done quite a bit of work on those platforms -

  • A few weeks ago we released the Tao Te Ching widget - you can easily add this fun and free widget to your blog or site and personalized page (iGoogle/Netvibes), and get daily quotes of Chinese wisdom.
  • We are working towards an AdSense API, currently in first beta testing.
  • We have several toolbars available, including the AdSense toolbar. This toolbar includes a small web application - your AdSense stats built right into the toolbar, and it’s getting quite popular.
  • We have written the TripTouch travel widget - get local events, restaurants, travel information, travelers, attractions, and more. This widget is available for Netvibes (native UWA code) and iGoogle (native iGoogle code).
  • Also for TripTouch, we released the Facebook TripRecord application - which lets you state the countries you have visited, and check out where your friends have been.

We areĀ  happy to offer our development services for web publishers who want to distribute their content or services - If you need a widget or toolbar application, please keep Metalgrass software in mind - I’m sure we can do a great job for you.

AdSenseLog 5.0.0 released

Sunday, September 7th, 2008

We’re happy to announce the release of AdSenseLog 5.0.0. This new version includes support for AdSense for Feeds data, along with other minor bug fixes. You can download it here.

We have also raised the price to 69.95$… This is to reflect the lower US$ rates, and of course the amount of work still invested in AdSenseLog - to keep it updated and include new features. People who purchase get a year of free updates, and also discount for later updates.

AdSense Toolbar v1.1 released

Thursday, September 4th, 2008

We have just released a new version of the AdSense Toolbar.

We have added support for Feed ads, a new AdSense feature. The toolbar will auto-update for all users that already installed.